Opinion by Richard Baird. Design Brochure Graphic Design Branding. Cv Digital. Creative Resume Templates. Web Design Layout Design. Resume Tips Resume Cv. Graphic Design Resume. Teacher Resume Template. Cover Letter Template Cv Template. Cv Design. Template Cv. Portfolio Web Portfolio Design. Visualizing survey data effectively means using different types of charts for different types of survey results i.
Using pies for binary results is pretty self-explanatory. If you want to compare the response rates of multiple groups, skip the pies and go for a single bar chart. A bunch of aligned bars are much easier to compare than multiple pie charts. Or, forget about the extra notes and let the data speak for itself. In a rating scale question, survey takers are offered a spectrum of possible answers and are asked to select an answer along that spectrum. This type of question is often found on customer satisfaction surveys, used to gain an understanding of customer sentiment about a product or service.
It's also popular for post event surveys , to gage how much people enjoyed the event. The NPS is used to judge the willingness of a customer to recommend a product or service to others. Presenting survey results in a simplified categories goes a long way in making the chart easier to read. Including factors like age, gender, income level, and even geographic location can make for an interesting infographic. Visualizing survey data on a map is a fun way to include a demographic component in your infographic.
A chloropleth map, like you see below, can be used to show the distribution of some data by geographic location. Different values are represented by different shades of a given color, so no reading is required:. Histograms, on the the other hand, can be used to show the age distribution of a particular population.
They can easily incorporate data on gender, too:. Consider using an icon chart when you want to make a simpler type of demographic data, like job or role, a feature of your design. Open-ended questions questions that require respondents to write out their own answer, rather than selecting a preset answer present a bit of a challenge. In order to visualize them, the answers need to be grouped in some way, either through common keywords, sentiments or some other factor.
Word clouds, though frowned upon by some data visualization experts, can be a quick way to get summary of this type of qualitative data. Just pick out the most frequently-used keywords from the comments and plug them into our word cloud generator. Go through the open-ended responses and create categories. Multiple choice questions allow respondents to select one or more answers from a list of possible answers.
The best visual for this kind of survey is a simple bar chart. Pie charts are a decent option for times when respondents can only select a single answer. If you have more than a few different responses to show, try giving each one its own chart:.
A survey results infographic should use a combination of charts, graphic elements, and annotations tell a story. The most popular type of survey results infographic is the single-column summary infographic. It sums up all of the major takeaways of a survey, explicitly stating the most important insights. It might show the results of every survey question simply, using a large, bold number or basic chart for each question:.
Or it might present a comprehensive overview of the data, with a more detailed, annotated chart for each survey question:. It might add some extra commentary after each question, too. Either way, it presents the questions sequentially, in a single column, so that viewers can scroll through to read the results like a story.
State each question, add the results in the form of a chart, and add notes about any interesting learnings. To add some visual organization to a single-column infographic, use different background colors to create distinctions between sections.
Add colored blocks behind each question to divide up the content. Like you can see in the Netflix survey above, alternating red and black background colors adds a pleasing sense of rhythm and makes the infographic easier to scan. If your survey is only a few questions long, a big single-column infographic is probably overkill. It might be better to stick with a basic 8.
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